Brink
Brink is a thoughtfully curated brand developed during my senior capstone project, aimed at raising awareness and enhancing accessibility to endangered host plants. These vital plants serve as food sources for specific insect species, akin to how picky eaters select their preferred meals. A prominent example of this relationship is the monarch butterfly, which relies on milkweed as a host plant.
Through the Brink brand, I intend to foster a deeper understanding of the importance of these plants, encouraging gardening enthusiasts and environmentally conscious individuals to contribute to their preservation. By offering informative resources and practical guidance, Brink seeks to cultivate knowledge and support among those passionate about gardening, while simultaneously advocating for the health and growth of endangered ecosystems.
The design of the materials in the box were based on different aspects of nature. The three lined shaped is based on a stems and the branching off of either stems to leaves or more of the plant. That icon is seen throughout the branding of Brink, marking it showing that all this items are related to the brand. The stickers are just to close the seed packets that people order and the ribbon is to keep the seed packets together
There’s another style that is seen throughout the branding and that is the ribbon/vine. I wanted this icon to flow throughout the branding tying another element to nature. Nature isn’t just rough but also light and twisty.
The packaging of the seeds and the mailing box I wanted to keep that natural cardboard brown color as well, to keep that natural aesthetic.
The logo I wanted to show the flow of plants and nature, I didn’t want the type to be sharp, and rounded off the ‘ends’ of the letters to make them less sharp. The “k” ends off with the branch that I had put throughout the branding. The logo of Brink represents stems and the way they grow in curvy ways. The ends that do look a little sharp, with the rounded ends, establishes a similar look to when a person cuts the ends of flower stems.
The colors I wanted people to recognize this as a place related to plants and nature, so using those greens and browns, but I also wanted to use colors that aren’t used too often with plants yet relate to them with the blues and yellows.
The typefaces I chose I wanted to have a similar look to the logo with the off shoots and the clean flow. Both Avenir and Charter check off those boxes.
The website is the place where people can learn more about host plants and which ones are endangered as well as the insects that rely on these plants. The website has blogs that educate people who want to learn more about the use of them in their gardens as well as how to plant them. People can also buy these plants as seeds, making it easier for transport.
Packaging for Brink
